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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
![MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]](index/show_doc_avatar/138896.png "MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]")
Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'better world', 6) cultural consumption and consumers' lifestyle
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Specifications
- School: Universiteit van Amsterdam
- Course: Business Administration
- Subject: Consumer Behaviour
- All documents for this course ›
- Course code: 6314M0159Y
- Year of study: 2023/2024
Document
- Section: Summaries
- Updated on: 01-12-2024
- Made on: 01-11-2024
- Type: .pdf
- Pages: 61
- Language: English
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Follow- IBCoM (International Bachelor Communication & Media) graduate at Erasmus University Rotterdam (EUR)
- Studying MSc UvA BA (Business Administration): Digital Marketing at University of Amsterdam (UvA)
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Subjects of Business Administration - Universiteit van Amsterdam
More Business Administration ›academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy
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